Marketing

ATSI provides members with numerous products and programs that will aid them with their marketing plans.  Among these are

The ATSI Marketing Toolkit is designed to provide you with effective marketing options and strategies. Put these proven materials to work for you and you should see an impressive growth in your business!  Learn more here.

Promotional Media Pieces have been created for multiple uses: to run as commercials, displayed on your website,  as part of a presentation package - whatever your imagination can come up with. Learn more here.

Spotlight On: Communications – ATSI created this informational program (previewed on our home page) to help the general public understand just what our industry is – where we came from, how we have changed over the years and the wide variety of services we offer. Originally seen on public television stations nationwide, this DVD or CD-ROM is an excellent tool for client or trainee education, trade shows or presentations to business groups.  Members receive one free copy and may purchase others at minimal cost.

Gaining Visibility and Credibility for Your Call Center (ATSI’s PR Toolkit) - How often have you felt that your company is a well-kept secret…that your competition seems to be in the news more than you are…that everyone just wants to know about price, price, price? How often have you been in a conversation about marketing and not even thought beyond “advertising”—putting your money into print, direct mail, or broadcast? Now’s your chance to take a step back and look at your marketing plan and budget, and think about stretching those dollars by using public relations—one of the most-overlooked tools of marketing communications—to complement your other marketing efforts. This kit will not only give you ideas, but also tips and templates to make implementation easy. The rest is just creativity and constantly looking for opportunity! In addition, a list of business-oriented media in more than 60 areas throughout the US, which can give you a start in customizing your own media list (Just call the papers and get the current names of the editor and tech or business reporters so you can begin the process.)   Free to members.

Publicity Articles You Can Use – this binder of articles suitable for local newspaper publication make you the expert. You can take these and put them on your letterhead and send them under your name!  These are free to ATSI members.

Marketing Case Studies - ATSI conducts a series of case studies based on interviews of members who have handled unusal accounts, requests or problems in a manner which has opened up new services and revenue streams.  The case stiudies look at the problems, solutions, and how they can be applied to marketign strategies to benefit our bottom line.  Case Studies are available to members free of charge.